The hair removal device, “no! no! Hair,” has broken another record on home shopping television, with $10.5 million in sales during a 24-hour period. The hair removal device was featured in a beauty event on the HSN network last Sunday, as much of the East Coast prepared for Hurricane Sandy. Consumers in the U.S. purchased approximately 42,000 units — breaking the company’s prior record of 41,000 units sold on the Fourth of July, 2012.

“Home shopping television is an extremely important contributor to no!no!’s multi-tiered marketing platform,” said Dr. Dolev Rafaeli, CEO of PhotoMedex; president and CEO of Radiancy Inc. Radiancy is a subsidiary of PhotoMedex, and the no! no! products were developed using its phototherapy technologies.

Rafaeli continued, “We are always pleased to set new sales records for ourselves and our business partners, especially when we are beating the records we have set.”